Location: Dar es Salaam, Tanzania
Department: Marketing & Communications
Employment Type: Full-Time
About the Role
Hamidu City Park is looking for a creative, commercially minded Content & Social Media Executive to develop and manage our digital presence across social media platforms.
This role is not simply about posting pictures. We are looking for someone who understands how to turn a real estate development, its homes, lifestyle, people and stories into content that attracts attention, builds trust and ultimately generates enquiries and sales.
Key Responsibilities
- Develop and execute a consistent social media content strategy for Hamidu City Park.
- Create, coordinate and publish engaging content across Instagram, Facebook, TikTok, YouTube and other relevant platforms.
- Develop content around properties, lifestyle, amenities, construction progress, customer experiences, events and the Hamidu City Park brand.
- Write compelling captions, scripts, headlines and promotional copy.
- Coordinate photography and videography for property tours, campaigns, events and other marketing activities.
- Manage the social media content calendar and ensure consistent posting.
- Monitor comments, messages and audience engagement and ensure enquiries are directed to the appropriate sales channels.
- Track social media performance and prepare regular reports on reach, engagement, enquiries and content performance.
- Identify trends, creative opportunities and new ways to grow the brand’s online presence.
- Work closely with the sales and marketing teams to develop content that supports current sales campaigns and property launches.
- Assist with paid social media campaigns and provide creative input for advertisements.
Requirements
- Diploma or Bachelor’s degree in Marketing, Communications, Digital Marketing, Media or a related field.
- Proven experience managing professional social media accounts, preferably for a real estate, hospitality, lifestyle or premium consumer brand.
- Strong understanding of Instagram, Facebook, TikTok and YouTube.
- Excellent copywriting and communication skills.
- Strong creative eye for photography, video and visual storytelling.
- Experience with Canva, Adobe Creative Suite, CapCut or similar creative tools is an advantage.
- Ability to analyse social media insights and use data to improve content performance.
- Strong organisational skills and ability to manage multiple campaigns simultaneously.
- A portfolio of previous work is required.
The Ideal Candidate
You are creative, commercially aware and proactive. You understand that good content is not measured only by likes—it should build the brand, generate interest and contribute to business results.
To Apply: Submit your CV together with a portfolio or links to social media accounts/content you have previously managed.
